Volume : VII, Issue : IX, September - 2018
SWOT ANALYSIS OF NESTLE INDIA
N. Vijay Anand, Dr. P. Thillai Rajan
Abstract :
The strengths, weaknesses, opportunities and threats (SWOT) analysis is a strategic management tool that facilitate an organisation in understanding its strengths, weaknesses, opportunities and threats. Thispaper presents the Strength, Weakness, Opportunity and Threat analysis of Nestlé India.The major strength of the company is good support of parent company Nestlé S.A. The major weakness of Nestlé India is heavy dependence on milk products and nutrition, the largest category that contributes nearly 47.6% to the company‘s top line. The major opportunity is excellent potential in confectionery and beverage segment. The major threat faced by the company is stiff competition from new entrants like Ferrero India and Patanjali Products.
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DOI : https://www.doi.org/10.36106/paripex
Cite This Article:
N. Vijay Anand, Dr. P. Thillai Rajan, SWOT ANALYSIS OF NESTLE INDIA, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-9 | September-2018
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N. Vijay Anand, Dr. P. Thillai Rajan, SWOT ANALYSIS OF NESTLE INDIA, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-9 | September-2018