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MENUVolume : VII, Issue : XI, November - 2018
ROLE OF SOCIAL MEDIA ON PURCHASE DECISION OF CONSUMERS WITH SPECIAL REFERENCE TO BRANDED SMART PHONES
Dr. R. Sarvamangala, Lakshmi. V
Abstract :
Interacting with friends and family across long distances has been a concern of humans for centuries. As social animals, people have always relied on communication to strengthen their relationships. When face–to–face discussions are impossible or inconvenient, humans have dreamed up plenty of creative solutions. From this study identifies the outcomes of using social networking sites in promoting the business. In this research, we intend to further know how social media play a role in purchasing anded mobile phones, and also to study the gap between consumer expectation from social media and its performance.
Keywords :
Social Networking Purchase Decision Brands Facebook Consumers
Article:
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DOI : https://www.doi.org/10.36106/paripex
Cite This Article:
ROLE OF SOCIAL MEDIA ON PURCHASE DECISION OF CONSUMERS WITH SPECIAL REFERENCE TO BRANDED SMART PHONES , Dr. R. SARVAMANGALA, LAKSHMI.V , PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-11 | November-2018
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References :
ROLE OF SOCIAL MEDIA ON PURCHASE DECISION OF CONSUMERS WITH SPECIAL REFERENCE TO BRANDED SMART PHONES , Dr. R. SARVAMANGALA, LAKSHMI.V , PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-11 | November-2018
