Volume : IX, Issue : I, January - 2020
Promotional Mix
Prof. Dr. Vijay Kumar Soni
Abstract :
Promotional mix is one of the four parts of marketing mix. Without proper promotion mix, all other marketing mix parts are absolute null and void.
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DOI : https://www.doi.org/10.36106/paripex
Cite This Article:
PROMOTIONAL MIX, Prof. (Dr.) Vijay Kumar Soni PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-9 | Issue-1 | January-2020
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PROMOTIONAL MIX, Prof. (Dr.) Vijay Kumar Soni PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-9 | Issue-1 | January-2020