Volume : IX, Issue : I, January - 2020

Promotional Mix

Prof. Dr. Vijay Kumar Soni

Abstract :

Promotional mix is one of the four parts of marketing mix. Without proper promotion mix, all other marketing mix parts are absolute null and void.

Keywords :

PROMOTIONAL MIX  

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

PROMOTIONAL MIX, Prof. (Dr.) Vijay Kumar Soni PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-9 | Issue-1 | January-2020


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