Volume : VIII, Issue : VII, July - 2019

PRODUCT RELATED PROBLEMS OF SELF HELP GROUP WOMEN ENTREPRENEURS IN TAMIL NADU

Dr. T. Thileepan

Abstract :

Self Help Group is the small group formed by the women members (normally 20 members) residing in a particular locality, possessing the core skill capability of producing a product individually or in groups and have started business venture of their own with the support of the government agencies. Government of India through the state governments are developing SHGs consisting of women members who are interested in taking up entrepreneurship to set up their own business ventures jointly as a group. The groups containing memes are identified through Magalir Mandrams of the rural areas by the Government where the members are from families which are in below poverty line, not much educated and unemployed but young and energetic who are interested in becoming entrepreneurs. Government wants to help these groups during initial period of the business to overcome the teething problems and provides support and training. Ultimately to function independently as a successful business venture. SHGs normally engage themselves in the manufacturing and marketing business in the small scale level like packaged food items, readymade garment unit, emoidery,e tc. They area also in service sector like restaurants, tourist taxi operators, etc. Government provides loan at subsidized interest rate, does not insist on guarantee while providing loan, and provides all supports information, implementation and running the business venture. Government to help the destitute women population has come out with the SHG scheme.

Keywords :

SHG   Product   Marketing Problem   

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

PRODUCT RELATED PROBLEMS OF SELF HELP GROUP WOMEN ENTREPRENEURS IN TAMIL NADU , Dr.T. THILEEPAN PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-7 | July-2019


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