IMPACT OF WEBSITE ATTRIBUTES INFLUENCING PURCHASE INTENTION ON LEVEL OF PURCHASE INTENTION TOWARDS CARS THROUGH ONLINE AMONG CUSTOMERS

Dr. R. GANAPATHI; Mr. N. MARIMUTHU

Volume : VII, Issue : IX, September - 2018

IMPACT OF WEBSITE ATTRIBUTES INFLUENCING PURCHASE INTENTION ON LEVEL OF PURCHASE INTENTION TOWARDS CARS THROUGH ONLINE AMONG CUSTOMERS

Dr. R. Ganapathi, Mr. N. Marimuthu

Abstract :

Online customers always desire to search information within few clicks and attain to the most pertinent information based on their requirements namely best ands, better price offers, product features and word of mouth. The purchase intention is the opportunity of purchasing a specific and of a car during purchase, but it relies on different factors and website attributes. There is significant difference between socio–economic status of customers and website features, there is significant difference between socio–economic status of customers and information quality and there is significant difference between socio–economic status of customers and product features. The information quality, website features and product features have significant and positive impact on level of purchase intention of cars through online among customers. The website should have close–up or 3D images of the cars and it must use proper font size and attractive colours. The website should provide information about cars clearly and make customers to understand easily.