Volume : IX, Issue : VII, July - 2020

IMPACT OF DIGITAL MARKETING ON AYURVEDIC FMCG PRODUCT

Nishanth N, Dr. Amulya. M

Abstract :

We all know about regular marketing and its importance, but in recent trends “Digital Marketing” has emerged as important concept in India like as in other parts of developed and developing countries. There has been a change in consumer buying behaviour in towards Digital shopping. Digital marketing is an excited topic in recent days as almost every country and society has started to be more aware of digital marketing and its benefits. Here, the term “Digital” is indicative of online. The Ayurvedic industry will be benefited, once digital marketing strategy is implemented in promoting and selling of products. Nowadays consumers prefer purchase of Ayurvedic products through online but due to lack of awareness towards online shopping many elderly people use traditional method of visiting shops and buying the products. The present paper is to understand the practices of Digital marketing in India to target the customer in large and to create awareness about digital marketing in buying Ayurvedic FMCG products, and it is also to know how digital marketing is raising its trend and practicing to be sustainable. The study is based on secondary sources.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

IMPACT OF DIGITAL MARKETING ON AYURVEDIC FMCG PRODUCT, Nishanth N, Dr. Amulya.M PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-9 | Issue-7 | July-2020

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