Volume : I, Issue : II, February - 2012
Effectiveness of Celebrity Endorsement for Building Brand in Automobile Industry
Nailesh Limbasiya, Dr. Alpesh. A. Nasit
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DOI : https://www.doi.org/10.36106/paripex
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EFFECTIVENESS OF CELEBRITY ENDORSEMENT FOR BUILDING BRAND IN AUTOMOBILE INDUSTRY, Nailesh Limbasiya, Dr. Alpesh.A. Nasit PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-1 | Issue-2 | February-2012
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EFFECTIVENESS OF CELEBRITY ENDORSEMENT FOR BUILDING BRAND IN AUTOMOBILE INDUSTRY, Nailesh Limbasiya, Dr. Alpesh.A. Nasit PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-1 | Issue-2 | February-2012