Volume : VIII, Issue : IV, April - 2019
CONSUMER ATTITUDES TOWARDS USHA SEWING MACHINES IN MAYILADUTHURAI
S. Rajeswari
Abstract :
This paper examines the effects of various factors such as demographic variable, post purchase satisfaction, and preference etc, in buying sewing machines. Understanding the buying behavior of the target market is the essential task of marketer. This study is based on both the primary and secondary data.
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DOI : https://www.doi.org/10.36106/paripex
Cite This Article:
CONSUMER ATTITUDES TOWARDS USHA SEWING MACHINES IN MAYILADUTHURAI, S. RAJESWARI PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-4 | April-2019
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CONSUMER ATTITUDES TOWARDS USHA SEWING MACHINES IN MAYILADUTHURAI, S. RAJESWARI PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-4 | April-2019