Volume : II, Issue : V, May - 2013

CELEBRITOLOGY: Application of Neuromarketing in Celebrity Endorsement Studies

Dr. Mangesh Kasbekar, Dr. G. S. Monga

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

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CELEBRITOLOGY: APPLICATION OF NEUROMARKETING IN CELEBRITY ENDORSEMENT STUDIES, Dr. Mangesh Kasbekar, Dr. G. S. Monga PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-2 | Issue-5 | May-2013


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