Volume : II, Issue : IV, April - 2013

An Empirical Study on Promotional Activities Adopted by Departmental Stores and its Impacts on Satisfaction of the Customer in Coimbatore District

M. Usha, Dr. M. Nandhini, Dr. P. Palanivelu

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

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AN EMPIRICAL STUDY ON PROMOTIONAL ACTIVITIES ADOPTED BY DEPARTMENTAL STORES AND ITS IMPACTS ON SATISFACTION OF THE CUSTOMER IN COIMBATORE DISTRICT, M. Usha, Dr. M. Nandhini, Dr. P. Palanivelu PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-2 | Issue-4 | April-2013


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