A STUDY ON IMPACT OF FACTORS INFLUENCING PURCHASE OF USED CARS ON BRAND LOYALTY INTENTION TOWARDS USED CARS

Mr. P. NANDAKUMAR; Dr. S. CHANDRAMOHAN

Volume : VII, Issue : I, January - 2018

A STUDY ON IMPACT OF FACTORS INFLUENCING PURCHASE OF USED CARS ON BRAND LOYALTY INTENTION TOWARDS USED CARS

Mr. P. Nandakumar, Dr. S. Chandramohan

Abstract :

The used car market in India is continuously growing fast and all major manufactures of cars have entered in this segment. Large number of population purchase used cars now in India as compared to previous years. The value, features, promotion and quality are the factors influencing purchase of used cars among owners of used cars. The results exhibits significant difference between socio–economic profile of owners of used cars and factors influencing purchase of used cars. The value, features, quality and promotion are having significant and positive and impact on and loyalty intention towards used cars among owners of used cars. The dealers of used cars should sell attractive, comfortable and well known anded used cars to buyers that provide good money value for them. The dealers of used cars must sell used cars with good features and they should promote used cars through efficient advertisemetns and effective campaigns.