Volume : VIII, Issue : IV, April - 2019

A STUDY ON BUYING PRACTICES ON CHINA PRODUCTS- CUSTOMER PERSPECTIVE

Ms. P. Selvi

Abstract :

Indian market is now having a definite segment of China products. These products are available in cheap price and there is a huge demand for the product. Through there is a risk of damage and replacement of the product still it gives a tuff competition to Indian made products. Consumers are also very much interested in buying products at cheaper price and they are ready to compromise on quality.In fact, because a lot of Chinese goods are a lot cheaper than their Indian counterparts, this has forced a lot of small vendors in India to shut shop and become traders. In the past few years, imports from China have changed from low–value, low–cost items like toys and crackers to high–value items like electronics and machinery. Also the variety/range of products that are now being imported are innumerable, including product categories like apparel, gift sets, glasses, sanitary ware, furniture and ceramic.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

A STUDY ON BUYING PRACTICES ON CHINA PRODUCTS- CUSTOMER PERSPECTIVE, Ms.P.Selvi PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-4 | April-2019

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