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MENUVolume : VII, Issue : III, March - 2018
A STUDY ON BRAND LOYALTY AND BUYING BEHAVIOR IN CASE OF SELECTED COSMETICS PRODUCTS IN PUDUKOTTAI
K. Sundarambal, Dr. C. S. Edhayavarman
Abstract :
Generally cosmetic products are referred as care substances which can be made of
chemicals compounds or naturals things to enhance appearance of human body.
The buying decision process consists of several steps, which are processes undertaken by the consumer with regard to a potential market transaction before, during and after the purchase of a product or service. The objectives are to prove in this study.
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Article:
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DOI : https://www.doi.org/10.36106/paripex
Cite This Article:
K.SUNDARAMBAL, DR.C.S. EDHAYAVARMAN, A STUDY ON BRAND LOYALTY AND BUYING BEHAVIOR IN CASE OF SELECTED COSMETICS PRODUCTS IN PUDUKOTTAI, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-3 | March-2018
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References :
K.SUNDARAMBAL, DR.C.S. EDHAYAVARMAN, A STUDY ON BRAND LOYALTY AND BUYING BEHAVIOR IN CASE OF SELECTED COSMETICS PRODUCTS IN PUDUKOTTAI, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-3 | March-2018
