Volume : III, Issue : III, March - 2014

Tourist Perception of Image of The Destination– A Case Study of Indian Tourism

Swati Sharma, Mahesh Uniyal

Abstract :

In the current scenario the tourist arrivals in any destination depends on the image of the destination which ultimately affects the tourists’ decision–making process. Tourism is contributing almost USD 6 trillion to Global economy with a share of 9% to the GDP and 260 million jobs worldwide. India is no exception in this regard & is trying to put its best foot forward to and India with campaigns like Incredible India. Further, emphasis will be on analyzing the importance of perception of tourists as a factor influencing the ultimate decision of tourist to purchase a tour package. This research will examine the potential for improving the destination image of India. A questionnaire is designed for 250 foreign tourists. In order to analyze the research findings, the statistical package SPSS is used. Further the reliability of data will be assessed by Cronbach’s Alpha (α).

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Swati Sharma, Mahesh Uniyal Tourist Perception of Image of The Destination- A Case Study of Indian Tourism International Journal of Scientific Research, Vol.III, Issue.III March 2014

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