Volume : IV, Issue : XII, December - 2015

RURAL CONSUMERS’ AWARENESS ON LEGISLATIONS

Dr. V. Suganthi, Dr. S. Mohan

Abstract :

Government has initiated various legislative measures to protect the consumers from unfair business practices. Consumers have to be aware not only of the commercial aspects of sale and purchase of goods but also the legislative measures. Hence an attempt has been made to know the consumer awareness level on legislations among the rural consumers of Udumalpet taluk in Tirupur District. A sample size of 500 respondents among rural consumers of Udumalpet taluk is used by the convenience sampling technique method. The primary data is collected by the questionnaire. The collected data is analyzed with the help of percentages and ANOVA. The analyzed revealed that there is significant difference in the legislations awareness index of consumers classified on the basis of educational qualification, type of family and size of family.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.V.Suganthi, Dr.S.Mohan Rural Consumers¥ Awareness on Legislations International Journal of Scientific Research, Vol : 4, Issue : 12 December 2015

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