Volume : I, Issue : VII, December - 2012

Pricing Strategies – In Retail Sector

M. Madhu Mohan, C. S. Jayanthi Rasad

Abstract :

In the present market, modern retailer of fast-moving consumer goods faces more pressure than ever to compete and succeed. Understanding the impact of optimization-enabled pricing strategies and the powerful options that this strategy can unleash empower retailers to achieve new levels of business success. This paper deals in critical role of pricing strategies for all sizes of retailers. As advances in current trend, retailers to integrate real-time consumer demand data, competitive activity, along with pricing rules, creating and implementing a sophisticated price strategy in emerging as a powerful opportunity for retailers to increase revenue and profit. By leveraging the intelligence and discipline of the latest price optimization tools, along with the insights of a qualified price strategist who is responsible for the design and management of the strategy

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

M. Madhu Mohan,C.S. Jayanthi rasad Pricing Strategies – In Retail Sector International Journal of Scientific Research, Vol.I, Issue.VII Dec 2012.

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