Volume : VI, Issue : V, May - 2017

PERCEPTIONS OF THE TODA TRIBAL WOMEN ABOUT THE TOURISM MARKETING IN THE NILGIRIS DISTRICT

Ms. Legy C. Joseph, Dr. S. Vasanthi

Abstract :

 In the tribal area economic opportunities for women are insufficient while hardships are abundant. Women often see minute hope for themselves or their children to improve their future. Since 70% of the affected people are women, it is women that have found a way to lift themselves and their families out of poverty and thus women were driven to make a decision of survival. India is a nation where its women are both glorified as well as suppressed.  The majority of women in the lower strata has to depend on a male member for financial support.  Due to the practice of liquor addiction, smoking, drugs, etc., women and families suffer to a great extent. This is one of the main reasons for poverty in India and that�s why children have been deprived of education and other basic necessities of life.  If women could become financially self–sufficient, then families would get at least the basic benefits of food, clothes, medical attention, and nourishment and above all, children could get a good education. This realization has been the main reason for the evolution of the Self–Help Groups in India and the SHG�s have been promoted to undertake women Entrepreneurship.  

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ms. Legy C.Joseph, Dr. S. Vasanthi, PERCEPTIONS OF THE TODA TRIBAL WOMEN ABOUT THE TOURISM MARKETING IN THE NILGIRIS DISTRICT, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | Issue‾5 | May‾2017

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