Volume : III, Issue : II, February - 2014

Optimization of Advertising Media Scheduling Through Goal Programming

J. Ramesh Babu, Dr. G. Ravindra Babu, Ch. Karuna Sree

Abstract :

This paper presents the possibility of goal programming application for the optimization of the advertising campaign. More specifically, this study attempts GMR Group, India in order to demonstrate the potential of goal programming for advertising media scheduling.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

J. Ramesh Babu, Dr. G. Ravindra Babu, CH. Karuna Sree Optimization of Advertising Media Scheduling Through Goal Programming International Journal of Scientific Research, Vol.III, Issue.II February 2014

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