Volume : III, Issue : IX, September - 2014

Online Purchase Behaviour among Youth in India

Nimitha Aboobaker

Abstract :

The youth constitute a hefty proportion of Internet users. Improved technology has enabled wider internet penetration in the country and with the widespread of smartphones, online shopping have gained momentum, across a huge leap from US$1.6 billion in 2012 to US$8.8 billion in 2016.The objective of this study is to explore the underlying factors that promote online shopping among youth. Both motivating and hindering factors are identified and factors affecting choice of particular e–commerce portal is identified. Managerial implications are also discussed.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Nimitha Aboobaker Online Purchase Behaviour Among Youth in India International Journal of Scientific Research, Vol : 3, Issue : 9 September 2014

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