Volume : VII, Issue : IV, April - 2018

ONLINE MARKETING - PRESENT SCENARIO

Nimitha Padmanabhan

Abstract :

Internet plays a vital role in online marketing. By the development of online marketing, the shopping habit of the people have changed tremendously. People spend more time in mobile phones with internet access. This arise in the usage of different online shopping websites which in turn leads to the growth of online marketing. Widespread adoption of the internet for both business and personal use has generated many new channels for advertising and marketing activities. Online marketing is also covered with many merits and demerits which will be mentioned in the further details. This article mainly focuses on the growth of online marketing in the present scenario.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

NIMITHA PADMANABHAN, ONLINE MARKETING – PRESENT SCENARIO, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-7 | Issue-4 | April-2018

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