Volume : V, Issue : IV, April - 2016

MARKETERS FOR HANDLING GLOBAL DIGITAL MARKETING CAMPAIGN

Mrs. S. Dhivya, Mrs. H. Saleema Banu

Abstract :

 A global digital marketing campaign approach does not mean the absence of local, market–specific plans and initiatives. These should, in fact, be complementary. Global digital marketing campaign will typically set the framework and parameters within which local marketing operates. Some areas of marketing that lend themselves to being led at a global or central level includes anding and and guidelines, strategic marketing planning and budgeting, large–scale digital marketing campaigns, social media strategy and guidelines, research strategy. Digital markets need to have some control over the local channels that contribute to driving their success. To best gain this, Digital marketers must go back to basics and look at the quality of their data. By utilizing social media, optimizing multi–channel communications and taking into account location intelligence, marketers can improve the quality of their data and gain a better understanding of the customer.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Mrs.S.Dhivya, Mrs. H.Saleema Banu MARKETERS FOR HANDLING GLOBAL DIGITAL MARKETING CAMPAIGN International Journal of Scientific Research, Vol : 5, Issue : 4 APRIL 2016

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