Volume : II, Issue : XII, December - 2013

Impact of Supermarkets on Farmers and Retailers in Hyderabad City of Andhra Pradesh.

Dr. B. Aparna

Abstract :

India is currently witnessing an expansion in organized retailing by large corporate houses. This trend is closely associated with urbanization and growing consumerism. In India the emergence of supermarkets has profoundly influenced fruit and vegetable marketing system. The present study was conducted to assess the impact of the upcoming supermarkets on farmers, and different marketing channels in Medak district of Andhra Pradesh which are operating their retail outlets in Hyderabad city. Three vegetables i.e., tomato, injal and bhendi were selected . The study reveal that the cost of cultivation of supermarket supply farmers was less than the traditional marketing supply farmers due to efficient utilization of resources and the net price received by the farmer in supermarket channel was more for all the three vegetables when compared to traditional channel farmers. The total marketing cost incurred by growers was more in traditional channels. The producer’s share in consumer’s rupee and marketing efficiency was higher for supermarket channel than traditional market channel producers for all the three selected vegetables. The innovative institutions contribute in reducing transaction costs and augmenting farm profits. Government has to regulate prices and operate retail outlets which should assess the production and marketing level and announce the minimum support prices of the vegetables regularly

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. B. Aparna Impact of Supermarkets on Farmers and Retailers in Hyderabad City of Andhra Pradesh. International Journal of Scientific Research, Vol.II, Issue.XII December 2013

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