Volume : IV, Issue : VI, June - 2015

IMPACT OF SOCIAL MEDIA ENDORSEMENT ON FASHION BRANDS

Dr. Mudita Sinha, Prof. Bhavana Kanthy

Abstract :

 Celeity endorsements are widely used advertising strategies used for the marketing of different products. The present study investigates the differences in and name memorability and credibility of celeity–endorsement in Twitter and Facebook. Celeity endorsements were previously seen in print magazines as well as television commercials. However, in recent years, the inception of social media as a popular source of daily media consumption has provided another venue for celeities to endorse different items on an even more personal level. Twitter and Facebook are currently one of the most popular social media sites. These sites allow individuals to post “Tweets” or short updates about their thoughts, activities, or opinions that have a great impact on purchase pattern.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.Mudita Sinha,Prof.Bhavana Kanthy Impact of Social Media Endorsement on Fashion Brands International Journal of Scientific Research, Vol : 4, Issue : 6 June 2015

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