Volume : IV, Issue : V, May - 2015
GREEN SHIFT FROM TRENDY MARKETING TO GREEN MARKETING:FOCUS ON CONSUMER PERSPECTIVE IN TRICHY CITY
Thiyagaraj. V. ,
Abstract :
This study analyzes the attitude of the respondents towards the consumer behavior, awareness, and satisfaction of green product attributes.Green marketing is a concept was evolved with the consideration of the issue of environment degradation. Companies are involving the concept of green marketing with the activities of corporate social responsibility.Thus green marketing incorporate a oad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Green marketing concept is the new concept in the Indian concept but it can be changed only with the help of consumer awareness towards the green products. The study was carried out in Trichy city. Data Collected are analyzed by using the statistical tools of percentage analysis and students t –test.
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DOI : 10.36106/ijsr
Cite This Article:
THIYAGARAJ.V., GREEN SHIFT FROM TRENDY MARKETING TO GREEN MARKETING:FOCUS ON CONSUMER PERSPECTIVE IN TRICHY CITY International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015
Number of Downloads : 932
References :
THIYAGARAJ.V., GREEN SHIFT FROM TRENDY MARKETING TO GREEN MARKETING:FOCUS ON CONSUMER PERSPECTIVE IN TRICHY CITY International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015
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