Distribution Mix Straregy Of Jammu And  Kashmir Co–operatives Supply And  Marketing Federation Limited (JAKFED)  In Jammu District Of J&k S

Tarsem Lal

Volume : I, Issue : I, June - 2012

Distribution Mix Straregy Of Jammu And Kashmir Co–operatives Supply And Marketing Federation Limited (JAKFED) In Jammu District Of J&k S

Tarsem Lal

Abstract :

Most firms move their products through many intermediate markets, utilizing a complex system of agencies and institutions. These organizations are grouped together in various combinations linking particular producing units with particular using units. Such linkages are channels of distribution. A distribution channel contains a series of relationships among firms and the final users toward which marketing effort is directed. It covers passage of the rights and responsibilities of ownership and the burden of financial and risking to successive agencies; transmittal of impulses to buy or sell; the accumulation and distribution of marketing information; transfers of instructions as to what shall be made; and payment for the goods and services provided. In the present study an attempt has been made to evaluate the distribution–mix strategy of JAKFED in Jammu District