Volume : II, Issue : XII, December - 2013

Customer satisfaction and customer repurchase intention with Departmental stores

C. R. Senthilnathan

Abstract :

Indian customers do not complain about the unsatisfied service, but they simply avoid the store. So it is always better to proactively understand about the current satisfaction and expectations of the customers. Chennai city is considered for the current study and leading departmental stores across the city was selected for a respondent intercept study. The customer satisfaction is measured using six dimensions. The data collected was analysed using statistical tools. The study’s outcome suggests that customers give priority to the personal care and the store policy more and safety and security inside store as the least priority

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

C.R.Senthilnathan Customer satisfaction and customer repurchase intention with Departmental stores International Journal of Scientific Research, Vol.II, Issue.XII December 2013

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