AWARENESS LEVEL OF ELECTRONIC MEDIA AND ITS USAGE LEVEL AMONG THE FARMERS IN PERAMBALUR DISTRICT OF TAMIL NADU

Mrs. J. Nithya jayaseeli

Volume : IV, Issue : III, March - 2015

AWARENESS LEVEL OF ELECTRONIC MEDIA AND ITS USAGE LEVEL AMONG THE FARMERS IN PERAMBALUR DISTRICT OF TAMIL NADU

Mrs. J. Nithya Jayaseeli

Abstract :

Agriculture plays a vital role among the humans resides in the whole world. Lot of electronic media was introduced during the past decades to develop the agricultural system. But the literature shows some of issues present in the electronic media and it is to be improved for the betterment of the agricultural system. Hence this research work is carried out to identify the awareness level of electronic media among the Perambalur district farmers. Nearly 60 farmers were selected for the study by using simple random sampling method. Well prepared interview schedule was using to collect the information and it was pre– tested. Percentage analysis was used for the study. Most of the famers were well aware about the electronic media utilization the field of agriculture. Nearly 36 per cent of the sample farmers were using electronic media to get more information on price fluctuations and market related information.