Volume : V, Issue : V, May - 2016
Applying Data Mining Tool to Study Consumer Perception Towards EBanking
Sulochana Patil, Dr. Sudhakar D. Bhoite
Abstract :
Various banks in India are now becoming more market– oriented and customer–friendly.The banking sector has started realizing the need of the techniques like data mining to analyze data from the huge size databases. It is also importantto understand the various environmental, economic and socio–cultural factors that influence buying behavior or acceptance and denial of specific services by the consumers.This paper highlights applications of data mining tool WEKA to analyze the obstacles in adoption of e–banking services.It will demonstrate the reasons of denial of e–banking facility by consumers from rural and semi urban areas in sangli district by using two different data mining techniques in WEKA: Classification, Clustering (Simple K Means)
Keywords :
Article:
Download PDF
DOI : 10.36106/ijsr
Cite This Article:
Sulochana Patil, Dr. Sudhakar D. Bhoite Applying Data Mining Tool to Study Consumer Perception Towards EBankingData Mining, WEKA tool,
e-banking, banking sector, classification,
Clustering (Simple K Means), etc. International Journal of Scientific Research, Vol : 5, Issue :
5 MAY 2016
Number of Downloads : 678
References :
Sulochana Patil, Dr. Sudhakar D. Bhoite Applying Data Mining Tool to Study Consumer Perception Towards EBankingData Mining, WEKA tool, e-banking, banking sector, classification, Clustering (Simple K Means), etc. International Journal of Scientific Research, Vol : 5, Issue : 5 MAY 2016
Our Other Journals...
-
Indian Journal of
Applied Research Visit Website -
PARIPEX Indian Journal
of Research Visit Website -
Global Journal for
Research Analysis Visit Website