Analyzing The Impact of Development  Initiative For Enhancing the Quality of Life  of Rural Consumers After Globalization

Mridanish Jha

Volume : III, Issue : II, February - 2014

Analyzing The Impact of Development Initiative For Enhancing the Quality of Life of Rural Consumers After Globalization

Mridanish Jha

Abstract :

Globalization is integration of nation�s economic system with the international market forces. When globalization policies were introduced, one of the significant concerns of India was whether the poor in a village would benefit from the opportunities that globalization ing about. The government through several schemes has made concerted attempts to deliver basic services, build infrastructure including rural infrastructure, and generate employment opportunities. At this juncture multinational companies and big Indian corporate have entered the rural markets which have long lasting effect on the rural consumers. The present article analyses the impact of development initiative for enhancing the quality of life of rural consumers after globalization.