Volume : II, Issue : XII, December - 2013

Analyzing Symbiotic Marketing Models and Strategies in Customer Consumption value Chain

Mr. Jay Y Trivedi

Abstract :

In a holistic consumption pattern, customers tend to engage in interrelated consumption pattern. Through these patterns, customers form a chain of collective consumption values. Correspondingly, the interrelated products as well as enterprises develop a kind of symbiotic relationship, a “product ecosystem”. By viewing conditions of the enterprises and their products and directed at the types and characteristics of the customer consumption value chain, enterprises can adopt symbiotic marketing models such as marketing of group products/services within one company, marketing alliance between multiple companies, or integrated marketing through a third party. The symbiotic marketing strategies that can be understood from these models include derivative correlation, type correlation, topic correlation, and mixed correlation.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Mr. Jay Y Trivedi Analyzing Symbiotic Marketing Models and Strategies in Customer Consumption value Chain International Journal of Scientific Research, Vol.II, Issue.XII December 2013

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