Volume : II, Issue : XII, December - 2013

An Impact of e–Customer Relationship Management on the Service Quality of Indian Banking Sector

Mr. P. B Reddy, Mrs. Shalini. Chennamaraju, Dr Morusu Siva Sankar

Abstract :

This article purpose of only research oriented. Now a day’s software domination and communication well developed. Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Types MARKETING CRM systems for marketing track and measure campaigns over multiple channels, such as email, search, social media, telephone and direct mail. These systems track clicks, responses, leads and deals. CUSTOMER SERVICE AND SUPPORT CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents. CRM software can also be used to identify and reward loyal customers over a period of time. Sources www.wekipedia journals

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Mr. P. B REDDY, Mrs. SHALINI. CHENNAMARAJU, Dr MORUSU SIVA SANKAR Customer Relationship Management in Banking Sector International Journal of Scientific Research, Vol.II, Issue.XII December 2013

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