Volume : III, Issue : VI, June - 2014

Adopting Marketing Strategies of Small Traders–From Factor Analysis

R. Menaga, Chandrasekaran. S

Abstract :

Small traders become very fragmented and the competition from the larger corporate retailers is fierce, they cannot compete against them without proper strategies. The study has been analyzing the problems and prospectus of small traders’ on adopting marketing strategies, taking sample of 160 trader has been selected and used to Factor analysis technique for the analysis of their strategies to compete with organized traders. To finalize the results of factor analysis show that product strategies is the most important factor followed by price, distribution and promotion strategies.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

R. Menaga, CHANDRASEKARAN. S / Adopting Marketing Strategies of Small Traders From Factor Analysis / International Journal of Scientific Research, Vol.3, Issue.6 June 2014

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