A Study on Customer Preference Towards Tamilnadu Mercantile Bank With Special Reference to Dharmapuri Town

V. Palanivel; Dr. C. Manikanda Muthukumar

Volume : III, Issue : IX, September - 2014

A Study on Customer Preference Towards Tamilnadu Mercantile Bank With Special Reference to Dharmapuri Town

V. Palanivel, Dr. C. Manikanda Muthukumar

Abstract :

Financial institution specially banking industry is one of the areas where many public, private & foreign banks are operating their businesses to different customers in every nuke of the country. This study is undertaking the customer preference towards Tamilnadu Mercantile bank at Dharmapuri Town. Banking is considered to be the nerve center of trade, commerce and business in a country .It plays a vital role in distributing the money for the development of trade, industry and commerce. Therefore we may say that banking is the life blood of modern commerce. A banker is not only dealers in money but also leaders in economic development of a country. The fundamental aspects of banking i.e. trust and the confidence of the people on the institution remain the same. The majority of the banks are still successful in keeping with the confidence of the customer even though the main problems of the customer are not well aware of the service provided by their bank. Financial institution specially banking industry is one of the areas where many public, private & foreign banks are operating their businesses to different customers in every nuke of the country. In the process to attract customers these banks are providing the highest level of service quality to satisfy the varying needs of today�s customers, but service quality is not alone sufficient trust among the customers is another important factor which is a predictor of consumer preference.