Volume : IV, Issue : XI, November - 2015

A Study on Customer Attitude towards Online Advertisements (With Special reference to Vellore City)

P. Indhumathi

Abstract :

 Recently with the increase in online users, advertisers are tempted to explore marketing strategy through networking sites as a new advertising delivery vehicle. Moreover, advertisers increasingly recognized the potency of social community in terms of interactivity which includes shopping experiences, personalized sections, wide information search and greater convenience. This study makes an attempt to analyze the attitude of the customers towards online advertising on various websites. It further investigates the instrumentality of key discriminating attributes configuring attitude on the premise of customers‘ tendency for online advertising. Nevertheless, the study renders scope to test the supremacy of online advertising over other conventional media for advertising. The study intends to provide enough insights to the marketers, advertisers, and strategy at the top of the organizational pyramid for framing strategy to maximize the favorable impact of advertising on a spectrum of mass media.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

P. INDHUMATHI / A Study on Customer Attitude towards Online Advertisements (With Special reference to Vellore City) / International Journal of Scientific Research, Vol : 4, Issue : 11 November 2015

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