UTILITY AND SATISFACTION OF E�BANKING SERVICES IN PUBLIC vs. PRIVATE SECTOR BANKS

Dr.D.PADMAVATHI; MS.R.RESHMAA

Volume : VI, Issue : VII, July - 2016

UTILITY AND SATISFACTION OF E�BANKING SERVICES IN PUBLIC vs. PRIVATE SECTOR BANKS

Dr. D. Padmavathi, Ms. R. Reshmaa

Abstract :

Tremendous progress in the field of information technology has reduced the world to a global village. Huge developments in the technology of telecommunication and electronic data processing have further stimulated these changes. Today, banks are switching to multi–channel distribution of financial services through internet. It helps to launch new channels to gain competitive advantage, reduce their costs, improve their financial services, maintain customer databases, progress their financial position through innovative services. In the competitive world ebanking is used as a strategic tool by the banking sector to attract and retain customers. The retail banking industry is facing stiff competition and the current scenario is that of the survival of the fittest. Competition in retail banking in India is mainly between public and private sector banks. The research is focused on customer’s utility towards e–banking services provided by public and private sector banks.