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MENUVolume : XIII, Issue : XII, December - 2023
Understanding The Mediating Role Of Celebrity Image In Determining Purchasing Behavior During Pregnancy And Post-Partum
Aanchal Trehan, Dr. Shalini Sood Sehgal
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DOI : 10.36106/ijar/7108985
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UNDERSTANDING THE MEDIATING ROLE OF CELEBRITY IMAGE IN DETERMINING PURCHASING BEHAVIOR DURING PREGNANCY AND POST-PARTUM, Aanchal Trehan, Dr. Shalini Sood Sehgal INDIAN JOURNAL OF APPLIED RESEARCH : Volume-13 | Issue-12 | December-2023
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UNDERSTANDING THE MEDIATING ROLE OF CELEBRITY IMAGE IN DETERMINING PURCHASING BEHAVIOR DURING PREGNANCY AND POST-PARTUM, Aanchal Trehan, Dr. Shalini Sood Sehgal INDIAN JOURNAL OF APPLIED RESEARCH : Volume-13 | Issue-12 | December-2023
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