Volume : III, Issue : X, October - 2013

The Study of Surrogate Advertising with An Indian Perspective

Seema A. Suryawanshi

Abstract :

The purpose of this paper is to highlight the surrogate advertising appeal used by firms like liquor, narcotic, tobacco etc being banned to the normal advertising. The paper is about reviewing literature, recent surrogate advertisement, citing legal cases against surrogate advertisements in India .Surrogate advertising can be an issue which needs to be understood with respect to India’s legal and ethical environments of Promotions. The Information & Broadcasting Ministry of Government of India ought surrogates advertising under the scanner. Some are even airing new ones. The guniene and extentions would be discouraged due to ban on surrogate advertising but if they are genuinely doing extension they should comply with condition of sufficient availability of that product used in surrogate advertisement. It is concern that even young kids of 14 or 15 years have been influenced by surrogate advertisement. The story line of such advertisement must be screened as it makes young generation lean towards drinking alcohol

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Seema A. Suryawanshi / The Study of Surrogate Advertising with An Indian Perspective / Indian Journal of Applied Research, Vol.3, Issue.10 October 2013

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