The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty With Reference to Coimbatore City, Tamil Nadu.

Dr. S. Kalaiselvi; P. Govindaraj

Volume : IX, Issue : I, January - 2019

The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty With Reference to Coimbatore City, Tamil Nadu.

Dr. S. Kalaiselvi, P. Govindaraj

Abstract :

In a dynamic social system in which consumerism as an ideology is highly valued by ands because of the variety of product being introduced by the minute. The only way to ensure recurring sales is by the way ensuring customer loyalty. With the use social media platforms, both small and big businesses have engaged audiences to drive customer loyalty. This is because of increase in the ease of accessibility of social media platforms proving to be an effective way to engage existing and potential customer proving it to be an effective tool to pay attention. This research is based on the strategies and can use to engage customers on social media platforms specifically Facebook in Coimbatore, Tamil Nadu, India. A and’s post strategy has an influence on the way a and engages with the customers online. The same can be measured on three aspects: content type, posting time and media type. Subsequently, if a and strategy for customer engagement is effective, it will eventually lead to loyalty. Thus, the aim of the study is assessing the influence of and post strategy on social media engagement on Facebook and Instagram. The secondary aim of the study is to assess the impact of social media engagement on customer loyalty.