Volume : IV, Issue : IX, September - 2014

Study of Effectiveness of Online Shopping

Tulsi Raval

Abstract :

All of the businesses today as we see are done over the internet and anything which is not there is meant to be wiped off. E commerce evolved as businesses started to shift from real time market to digital market. The online shopping system being a prominent part of E commerce has ought down political and physical barriers. Online shopping has become new type of retail shopping. It has become a substitute for the real market place. It has now been adopted all over the world including India. The knowledge of online shopping in India is now beginning to increase rapidly. The main objective of this study is to analyze factors affecting online shopping behavior of consumers that might be one of the most important issues of e–commerce and marketing field.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Tulsi Raval Study of Effectiveness of Online Shopping Indian Journal of Applied Research, Vol.4, Issue.9 September 2014

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