Volume : VIII, Issue : X, October - 2018

Problems in marketing of Temple Jewellery -An Geographical Indications in Kanyakumari District

S. Sony, Dr. Chithra James

Abstract :

Temple jewellery was the jewellery used to adorn the idols of Gods and Goddesses. Temple Jewellery is one of the traditional jewellery and it is one of the geographical indications in Kanyakmari district. In this paper an attempt is made to analyze the problem regarding marketability of temple jewellery in Kanyakumari district. For this purpose 120 sample respondents were selected on convenience basis. A well structured interview schedule was monitored and primary data was collected. This study covers the problems regarding marketability and problems faced by jewellery industry and the result shows thatthe major problem in marketing is high competition, high transport cost and low price.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S.Sony, Dr.Chithra James, Problems in marketing of Temple Jewellery -An Geographical Indications in Kanyakumari District, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-10 | October-2018

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