Volume : IV, Issue : XII, December - 2014

Price Spread and Market Margin of Fish in Ujanbazar Fish Market of Guwahati, Assam

Ms. Binita Devi, Dr. Bedabrat Saikia

Abstract :

An efficient marketing arrangement is one of the most important conditions for development of any economy. The study tries to analyse the marketing channel and price spread of fish in the Ujanbazar fish market of Assam. The study is based on primary data. The study comprised of 30 wholesalers, 25 retailers and 20 consumers from Ujanbazar fish market of Guwahati of Assam. The study reveals that the two marketing channels DealersLarge retailers– Consumers and Dealers– Small retailers– Consumers are more preferred by the consumers because in these chains consumers do not have to compromise on the freshness and tastes of fishes and the marketing costs and margins are lower than the other marketing channels. .

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ms. Binita Devi,Dr. Bedabrat Saikia Price Spread and Market Margin of Fish in Ujanbazar Fish Market of Guwahati, Assam Indian Journal of Applied Research, Vol.4, Issue : 12 December 2014

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