Volume : I, Issue : IX, June - 2012

Price –Mix Straregy of Jammu and Kashmir Co–Operatives Supply and Marketing Federation Limited in Jammu District of J&K State

Tarsem Lal

Abstract :

Merchandise pricing is one of the most important decision areas in the operation of the retail business. Price is the amount for which a product, a service or an idea is exchanged or offered for sale regardless of its worth or value to the potential purchaser. Price is the monetary value assigned by the seller to something purchased, sold or offered for sale, and on transaction by a buyer as their willingness to pay for the benefits. It is the major criteria by which the producer come to know what the society wants. Thus, pricing is the function of determining the product or service or the idea value in monetary terms marketing manager before it is offered to target consumers for sale. In the present study an attempt has been made to explain the Price– Mix Strategy of Jammu and Kashmir Co–operatives Supply and Marketing Federation Limited (JAKFED) in Jammu District of J&K State.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Tarsem Lal Price -Mix Straregy of Jammu and Kashmir Co-Operatives Supply and Marketing Federation Limited in Jammu District of J&K State Indian Journal of Applied Research, Vol.I, Issue.IX June 2012

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