PLEASURE MOTIVES AND SPENDING PATTERN OF MALL SHOPPERS  AN EMPIRICAL ANALYSIS

Dr.K. Shanmuga Sundaram; M. Parameswari

Volume : VI, Issue : IX, September - 2016

PLEASURE MOTIVES AND SPENDING PATTERN OF MALL SHOPPERS AN EMPIRICAL ANALYSIS

Dr. K. Shanmuga Sundaram, M. Parameswari

Abstract :

As the number and the spending power of mature consumers grow, they are demanding more attention from mall retailers. However, while mature consumers have both time and money to spend, they often believe marketers, including retailers, by and large do not have enough understanding to connect with them. During the boom days, many developers jumped into the fray of mall development. High economic growth, increasing size of middle class, high urbanisation rate and availability of personal credit have all contributed to large number of consumers shopping at the malls. This encouraged many developers jump into the bandwagon and start building malls.