Volume : V, Issue : V, May - 2015

PERCEPTION ON CUSTOMER SATISFACTION REGARDING INNOVATIVE SERVICES AMONG SELECTED BANKS IN MADURAI CITY TOWARDS CRM

Dr. K. Malik Ali

Abstract :

 Customer satisfaction is the sum total of customer expression of the service quality. Banks should know  the perception of customers on innovative service to enable for improvement of quality of services. This  paper focuses on customer perception on innovative service satisfaction towards CRM among selected banks in Madurai city. The required primary data were collected through structured questionnaire and the sample size of respondents was taken from eight selected banks at the rate of sixty customers from each bank. The findings reveal that regarding bank wise innovative customer service satisfaction, the highest satisfaction accounted for HDFC bank

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. K. MALIK ALI PERCEPTION ON CUSTOMER SATISFACTION REGARDING INNOVATIVE SERVICES AMONG SELECTED BANKS IN MADURAI CITY TOWARDS CRM Indian Journal of Applied Research, Vol.5, Issue : 5 May 2015

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