PERCEPTION AND SATISFACTION OF SAVINGS PATTERN IN MUTUAL FUNDS–SPECIAL REFERENCE TO COIMBATORE CITY

Ms.S.Punithavathi; Dr.P.Arumugasamy

Volume : VI, Issue : IV, April - 2016

PERCEPTION AND SATISFACTION OF SAVINGS PATTERN IN MUTUAL FUNDS–SPECIAL REFERENCE TO COIMBATORE CITY

Ms. S. Punithavathi, Dr. P. Arumugasamy

Abstract :

The study focuses and attention towards the possibilities of measuring the expectations and satisfaction level of more mutual fund products. It also aims to suggest techniques to improve the present level of perception. The study will help the firm in understanding the expectations, future needs and requirements and complaints of the consumers. Mutual fund is the pool of the money, based on the trust who invests the savings of a number of investors who shares a common financial goal, like the capital appreciation and dividend earning. The money thus collect is then invested in capital market instruments such as shares, debenture, and foreign market. Investors invest money and get the units as per the unit value which we called as NAV (Net Assets Value).