PERCEPTION AND SATISFACTION LEVEL OF ATM CARD HOLDERS TOWARDS SERVICES RENDERED BY SELECT BANKS IN COIMBATORE CITY

Mrs. K Raja Rajeswari; Dr.M Jayaprakasam

Volume : V, Issue : V, May - 2015

PERCEPTION AND SATISFACTION LEVEL OF ATM CARD HOLDERS TOWARDS SERVICES RENDERED BY SELECT BANKS IN COIMBATORE CITY

Mrs. K Raja Rajeswari, Dr. M Jayaprakasam

Abstract :

The banking industry in India is facing unprecedented competition from non–traditional banking institution, which now offers banking and financial services over the internet. The deregulations of new technologies are enabling new competitors to enter the financial services market quickly and efficiently. ‘Technology’ has an enormous potential to improve business, aided by aggressive marketing and product initiatives. Our banks, which is in the past erected huge buildings, today go for boutique banking so as to be as close to the public as possible. The applications of technology, along with product innovation are inging about structural changes in the banking system. Off–site ATMs, online debit cards, anytime–anywhere banking are the latest jargons fast becoming familiar right to the lay bank customers. While on the one hand banks try to strengthen the customer’s relationship, customers tend to move away from traditional anch banking and instead seek these conveniences of remote electronic banking. Services constitute an important part of the economy of industrialised countries, in both production and consumption. The national accounts commonly refer to the private service sector as trade/retailing, consumer services, transportation & communication, consultant services, banks & insurance, hotels & restaurants, and real–estate. Referring to this development, researchers from various area of business administration have stressed the need for more research in this part of the business economy.