Volume : I, Issue : VII, April - 2012

Nature Of Information Shared And Communication Methods Used In Small Manufacturing Firms

Vipul Chalotra

Abstract :

Information shå and gathering is need of the hour as business success and failure depends upon the nature, content and quality of information shared and communicated. Information shå as a whole ensures numerous benefits in the form of increasing market share, competitive ability, customer satisfaction & retention and effective promotion and distribution of products & services. The present empirical study examines the nature of information shared and communication methods used in 44 small manufacturing firms operating in district Udhampur of J&K State. The research framework was examined by empirical analysis of primary data collected. The data was further analysed with the assistance of ranking tables. The results of ranking tables revealed that firms frequently shares information regarding markets & innovations with their wholesalers and retailers, face–to–face and telephonic communication is preferred in small manufacturing units and partners distinguishes facts from opinions on the basis of information shared and collected.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Vipul Chalotra Nature Of Information Shared And Communication Methods Used In Small Manufacturing Firms Indian Journal of Applied Research, Vol.I, Issue.VII April 2012

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