Volume : VIII, Issue : V, May - 2018

LIKERT SCALE –THE POTENTIAL PITFALLS EVERY NOVICE RESEARCHER NEED TO KNOW

Dr. Dinesh Kumar. V, Dr. Magi Murugan

Abstract :

Despite being the popular instrument for educational researches in the fieldof science, the appropriate usage of Likert scale often generates points of controversy. In this article, we intend to analyse the potential pitfalls which every novice researcher should be aware of, while using Likert scales. We have elaborated on the methodological issues stemming from the side of researcher, while designing the study and epistemological issues which pop up when the student intends to answer the items of the Likert scale, particularly in developing countries. Leaving behind the statistical dogmatism associated with it, we intend to focus upon the operational difficulties associated with administering Likert scale. With the widespread usage of this scale in various research domains, we would like to share the lessons we had learned in due course. Also, we recommend that attempts should be made to make respondents internalise the ideology behind the questionnaire, so that they would reflect the intensity of their attitude / perception in a better way.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Dinesh Kumar. V, Dr. Magi Murugan, LIKERT SCALE –THE POTENTIAL PITFALLS EVERY NOVICE RESEARCHER NEED TO KNOW, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-5 | May-2018

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