Volume : IV, Issue : VI, June - 2014
How â€Herding Effects†acts behind recent chit fund scams (With a survey of Investment Avenue in Asansol Durgapur Industrial area)
Partha Mukherjee, Dr. P. P. Sengupta
Abstract :
Making investment decisions is important and distinct concepts. It differs from person to person. Behavioral finance is the study that seeks to identify such dimensions of financial decision–making. Our study aims to gain knowledge about key factors that influence investment pattern and investment decision. Keeping in mind paper aims: (1) To study the profile of investors in terms of demographic variables. (2) Applying the behavioral finance to identify the possible behavioral factors influencing the investment decisions of individual investors at Asansol–Durgapur Industrial area. (3) Seeks to understand correlation between perception of investors’ financial belief and financial need. Spearmans correlation between these two variables (Belief & need) shows (R=0.452). Data was collected through self–constructed questionnaire (cronbach alpha= .56) Financial planners and financial institutions get a clear picture before launching an investment instrument. General people also aware about the factors act behind chit fund scams and also for other scams.
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DOI : 10.36106/ijar
Cite This Article:
PARTHA MUKHERJEE, Dr. P.P. SENGUPTA How “Herding Effects†acts behind recent chit fund scams (With a survey of Investment Avenue in Asansol Durgapur Industrial area) Indian Journal of Applied Research, Vol.IV, Issue.VI June 2014
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PARTHA MUKHERJEE, Dr. P.P. SENGUPTA How “Herding Effects†acts behind recent chit fund scams (With a survey of Investment Avenue in Asansol Durgapur Industrial area) Indian Journal of Applied Research, Vol.IV, Issue.VI June 2014
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