Volume : IV, Issue : III, March - 2014
Greenwashing: The Darker Side Of CSr
Priyanka Aggarwal, Aarti Kadyan
Abstract :
Greenwashing is a practice followed by organisations in which unsubstantiated or misleading claims are made of the environmental and social attributes of a product, service or the company as a and. Greenwashing practice is adopted to make the company look more environment–friendly than it actually is, by spending more money, time and efforts on marketing its products as ‘green’, rather than actually minimizing its adverse impact on the environment. This paper studies the green marketing practices of certain selected companies belonging to four sectors – Automobile, Electronics, Food & Beverages and Personal Care Sector, through analysis of their advertisements, company websites and sustainability reports. The main objective of the paper is to identify the extent of green washing done by the companies and to rate their environmental claims on the weighted scale of 1 to 5. Further, this paper correlates the greenwashing score with the overall CSR score, along with cross–sector analysis of their greenwashing scores. The paper finds that even the companies with a high overall CSR score are involved in some form of greenwashing practices. The authors also suggest ways and means for companies to avoid greenwashing, for consumers to spot it and for regulators to curb it.
Keywords :
CSR Environmental Sustainability Greenwashing Green Marketing Sustainability Reporting Eco–labels and Certifications.
Article:
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DOI : 10.36106/ijar
Cite This Article:
Priyanka Aggarwal, Aarti Kadyan Greenwashing: The Darker Side Of CSr Indian Journal of Applied Research, Vol.IV, Issue. III
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Priyanka Aggarwal, Aarti Kadyan Greenwashing: The Darker Side Of CSr Indian Journal of Applied Research, Vol.IV, Issue. III
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